Description "HERO - WTC - 9/11/01" memorial street sign in memory of Yvette Nicole Moreno. The green sign has a white border with white text.
Historical Notes Lifelong Bronx resident Yvette Moreno lived with her mother and brother. While working as a receptionist at Carr Futures on the North Tower’s 92nd floor, she was taking college classes to become a guidance counselor. Yvette had bought her first car, a Mitsubishi, shortly before September 11. That day, she was leaving her office building and was struck by debris from the South Tower. She was 24 years old.
Curator's Comment Following a tradition of renaming streets after native celebrities and heroes, many New York City streets have been designated to memorialize those killed on 9/11. Marking childhood homes as well as places of residence, employment, or recreation associated with the local victim, these street signs weave evidence of 9/11’s impact into the fabric of urban life.
Several hundred street signs throughout all five boroughs now bear names of men and women who lost their lives on September 11, 2001, encompassing first responders as well as civilian victims. Typically, these signs include the victim’s name, rank or company affiliation, and religious symbols or images of the Twin Towers.
Street sign unveiling ceremonies provided opportunities for family, friends, and neighbors in the community to come together and remember a loved one and to demonstrate that the names of individuals killed on 9/11 will not be forgotten.
Often, memorial street signs were made in multiples so that close family members could retain a sign in their homes. Several of these duplicate keepsakes have been donated to the Museum by victims’ relatives.